Working with a Marketing Agency: Is Thrive Right For You?

Choosing the right marketing partner for your recruitment agency is about more than outsourcing marketing tasks. It’s about finding a team that works as an extension of your business. You want to be working with a marketing agency who understands your industry, delivers real results, and operates with transparency and data-backed precision.

At Thrive RMO, we offer a complete, cross-functional marketing team tailored to recruitment. Our approach combines deep industry expertise, senior leadership oversight, and cutting-edge technology to deliver measurable, ROI-focussed outcomes.

Why Recruitment Agencies Choose Thrive: What Makes Us Different

1. Marketing Expertise Delivered by Marketers

At Thrive, you won’t be assigned an account manager who simply oversees projects. Instead, you get a marketing manager and team of marketing specialists—from content and graphic design to digital strategy and automation—underpinned by senior strategy and data analysis. Our “insourced” model allows you to access the skills you need on a fractional basis, getting the most from your investment. We pride ourselves as being as close to “in-house” as you can get.

2. Experts Who Have Been There and Done It

There is no formal recruitment marketing training, and unfortunately the nature of recruitment means that new marketers in smaller, scaling agencies lack the mentorship, commercial awareness and technical education that comes when working in a larger business and learning from marketing directors and leadership. That includes sitting at the top table and learning from, contributing to, and staying accountable to business and sales leadership. And our experience has enabled us to tailor our approach, regardless of the company size, industry, geography or niche. While others may tell you that you only need a good social profile, we have the insights and data that proves otherwise.

3. Seamless Onboarding that Delivers Instant Impact

We believe that the first step sets the stage for success. Before you even meet your dedicated account team, our onboarding process ensures that critical business knowledge is already transferred internally, and that proper change management is observed. Our comprehensive onboarding and discovery process offers insights into your business’s unique dynamics, including stakeholders, key challenges, and sector-specific goals. This means no “learning curve” delays—we start delivering results from day one.

4. A Data-Driven Approach with Proven ROI

We don’t believe in guesswork. Our clients see results because we rely on data—not assumptions or frivolity—to guide our actions. Thrive’s marketing strategies are rooted in data from your systems, including Google Analytics, Search Console, CRMs, and social media. Our custom Google Data Studio dashboards focus on meaningful metrics and conversions, adapting to your priorities while delivering tangible results.

5. Marketing Automation and Technology Expertise

Thrive has been at the forefront of marketing automation since our inception—long before it became an industry standard. Whether working with your legacy systems or recommending unbiased solutions, we excel at integrating and optimising technology to achieve recruitment-specific objectives. Our expertise spans across tech stacks and new and/or legacy systems, ensuring seamless execution.

6. Speed, Flexibility and Collaboration

Time is critical in recruitment. We move fast, ensuring that meaningful marketing activity—such as content creation, social media management, and CRM reactivation—is live within the first weeks of engaging. We also tailor our ways of working to your preferences. Our client service SLAs include:

• Ongoing communication and catchups for project updates
• Monthly activity and performance reviews with transparent success metrics and insights
• Quarterly strategy meetings with senior leadership to adapt to your evolving goals

7. Truly Global Marketing Reach

Thrive works or has worked with businesses in 13 countries (and counting). Working across borders is not a lift and shift exercise. Doing business internationally is more than just translating your communications. Thrive practices transcultural marketing, understanding the specific market, economic, linguistic, cultural, legal and compliance consideration when working across borders.

Looking to take your business Stateside or to emerging markets? We’ve done it.

Looking to bring your international business to the UK or Europe? We’ve done that too.

Our founder used to be a global director at a Fortune 500 recruiter, sitting on the International Steering Committee and contributing to 19 countries and 14 languages and cultures.

8. A Pragmatic, ROI-Focused Mindset

Our team has decades of experience working with businesses from small recruiters to Fortune 500 enterprises. We know which marketing channels really drive candidate and client acquisition, and we prioritise what works—whether it’s database marketing and automation, content and brand strategies, or digital performance. Social media is part of the equation, but it’s never our sole focus. We recommend marketing strategies based on what will truly “move the dial” for your business, not what’s trendy. (Remember, while you might be on LinkedIn all day for your work, your clients likely are not!)

9. A Focus on Business Outcomes, Not Marketing Inputs

Strategic marketing is more than a bit of brand awareness or social notoriety on LinkedIn. We work with the senior leadership to understand your goals and how marketing can enable you to achieve them. This may include turning around your marketing operations, to scaling your business, attracting investment and even preparing for exit. So far, we’ve supported four business owners successfully exit their businesses. With an eye on the ultimate goal, marketing becomes so much more than the colouring-in department, earning that deserved seat at the decision-making table.

What to Expect When You Work With Thrive

• Tailored Strategies Built for Recruitment Agencies

  Every recruitment business is different, so our marketing plans are designed to reflect your unique goals, sector specialisms, and geographic reach. We create a custom Statement of Work (SOW) that aligns with your evolving business priorities—whether that means scaling operations, expanding into new markets, or enhancing your brand presence.

• Transparent Deliverables and Measurable Results

  Our clients never wonder what’s happening behind the scenes. Transparency is at the core of how we operate, keeping you informed, confident, and involved at the level you prefer.

• Active Collaboration and Real-Time Feedback

  We know that the best results come from collaboration, keeping you involved as much or as little as you want. Our process is designed to incorporate your insight and feedback at every stage, ensuring that our marketing efforts line up with your evolving goals. This partnership means we can adapt quickly to changing priorities and market conditions while being respectful of your time and priorities.

• Continuous Improvement Through Automation and Innovation

  While others are just getting started, we’ve mastered tech stacks and best practices, ensuring your marketing stays efficient, effective, and ready to scale. Our commitment to continuously improving our technology and processes means that your marketing strategy can deliver sustained growth as your business grows.

Why Thrive Stands Out

• Leadership with Proven Impact

  Thrive is led by seasoned experts in recruitment marketing. Kristie Perrotte and Tina Tucker each bring 20+ years of recruitment marketing know-how, working with global publicly-listed firms, privately-owned powerhouses and ambitious businesses looking to scale. Harry Oakley’s unrivalled knowledge of recruitment automation and technology amplifies our clients’ results and is highly regarded as the pre-eminent marketing automation leader in the industry. Together, they’ve set benchmarks in the industry and are frequent speakers at key recruitment events. You’ll be hard pressed to find another agency with our track record and CV.

• Aligned to Business Goals

  We bridge the gap between marketing and recruitment, crafting strategies that resonate with talent acquisition teams and candidates alike. We prioritise commercial outcomes, not vanity metrics.

• Trusted by Recruitment Leaders

  Regularly recommended by non-executive directors, leadership consultants, VCs and industry vendors, Thrive is known for its pragmatic, ROI-driven approach to marketing.

Don’t take out word for it! Explore our case studies to find how we’ve helped clients past and present with their recruitment marketing.

Who Thrives with Thrive

Working with a marketing agency shouldn’t be hit or miss. Before you decide, you should evaluate whether they truly understand your industry, can provide data-backed results, and have a proven track record of delivering measurable success through tailored strategies and proactive collaboration.

We’re the perfect partner for recruitment businesses that:

• Look for more than vanity metrics and social media presence
• Have a curiosity about marketing, technology and innovation and celebrate the “known unknowns”
• Value a data-driven, strategic marketing approach aligned with business goals
• Want a commercial partner and advisor as invested in their success as they are
• Have outgrown DIY marketing but aren’t ready to hire a full in-house marketing team
• Operate with 50-250 employees and need scalable, expert marketing solutions

Let’s Thrive. Together.

Choosing Thrive means choosing a partner who delivers measurable outcomes, proactive service, and recruitment-specific expertise. Let’s transform your recruitment marketing into a strategic, data-backed program that drives real growth.

Contact Thrive today to start your journey toward recruitment marketing success.