Recruitment Automation Tools to Deliver ROI

Marketing automation is a powerful tool that can significantly increase the efficiency and effectiveness of your recruitment marketing efforts.However, implementing and managing marketing automation requires a significant investment of expertise, time and resources.

Without these, a business may struggle to realise the full benefits of marketing automation, leading to low return on investment (ROI) and decreased productivity.

6 resources you need to implement recruitment marketing automation successfully

The average recruitment and staffing business currently automates over 20,000 emails, texts, updates, notes, and tasks each year. With your competitors embracing new technologies and automation, it’s critical you invest the right resources into your own automations to get ahead.

The five most important resources you should have on hand to ensure success are:

• Knowledge of marketing automation platforms
  Marketing automation platforms are highly-sophisticated tools. Each platform offers a range of different features and capabilities. Having internal advocates with knowledge of marketing automation platforms can help you understand which platform is right for you and your business needs. Choosing the right platform means you can take full advantage of the platform’s features to set up and manage successful campaigns.With technology and platform capabilities constantly evolving, it’s also important that you stay up-to-date with new features, trends and best practices by investing in ongoing learning and development.
• IT skills for implementations and integrations
  ​Implementing marketing automation requires a team with the necessary technical skills and knowledge to set up and manage the automation software. This includes skills in data analysis, campaign management, and marketing strategy. Without a team with these skills, businesses may struggle to effectively utilise automation software and create successful campaigns.
• An internal or outsourced marketing team
  A marketing team, whether internal or outsourced, is the lynchpin of successful marketing automation campaigns. Marketers will be able to drill down into your business’ unique value proposition and tailor your campaigns to resonate with your target audience, as well as segment the data to ensure you’re offering personalised experiences at scale.Your marketing team will also have the knowledge and experience to help you understand the data generated by your campaigns. Analysing that data to identify areas for improvement, your marketers can implement changes to optimise.A marketing team with expertise in recruitment provides a diverse set of skills and resources to manage all aspects of the campaign effectively. Good marketers can help you develop the right messages, optimise campaigns for results, provide diverse skills and resources, and free up internal resources for other areas of the business.
• A clean and workable database
  You must ensure that you have the necessary data infrastructure and systems in place to support your marketing automation software, or the resources and knowledge to clean and organise your data. This is particularly important if you consider how vast the average recruiters’ CRM can be. Without these resources, implementing and managing marketing automation can be complicated and overwhelming leading to a poor ROI.
• Trigger functionality
  It’s important that your CRM and marketing automation platforms can ‘talk’ to one another. That may be through a built-in integration, custom API, Zapier, or manual data extraction/upload. Trigger functionality is therefore when a specific action – like a new contact record, new job order, or placed candidate – is ‘triggered’ in the system, thereby sending off a single or series of emails automatically.A strategic marketing automation programme will review what trigger functionality is available, and create specific messages and cadences to deliver automatically when actioned in the CRM. It’s an incredible way to make consultant teams more efficient by automating the tactical and administrative burden for highly repetitive tasks.
• Ability to maintain and optimise automations
  Marketing automation is not a one-time solution. It requires ongoing maintenance and optimisation to ensure that it continues to deliver the desired results. This means that businesses must be willing to invest in continuous learning and improvement to stay up-to-date with the latest trends and best practices in marketing automation.

Ensuring you have the right expertise and resources on hand is crucial for successful marketing automations. From setting up and managing automation software to developing effective messaging internally and for your candidates and clients, having the necessary skills and resources can significantly increase the efficiency and effectiveness of your marketing efforts.

Investing in ongoing learning and development, as well as accessing internal or outsourced marketing teams can ensure that your business achieves the full benefits of marketing automation and maximises its return on investment.

Do you have the resources necessary to achieve your marketing automation goals?

Are you struggling to implement effective marketing automation due to a lack of resources or expertise? Thrive’s recruitment automation team can help. We specialise in providing end-to-end strategic recruitment marketing and delivery services that include personalised experiences at scale, data health improvement, and consultant productivity enhancement through automation.

With our team’s expertise and dedicated support, you can achieve your marketing automation goals and maximise your return on investment.

Download our handy PDF to see if your CRM is automation ready or fill in the contact form below to speak with us about your automation needs.