Kristie Perrotte: A Leader in Recruitment Marketing Innovation

For over 20 years, I’ve been at the forefront of pushing boundaries in recruitment marketing. From holding senior global leadership roles to partnering with ambitious SME businesses, my mission has always been to redefine what recruitment marketing can achieve. Whether transforming strategies for multi-billion-dollar corporations or empowering SMEs to punch above their weight, I’ve brought a data-driven, strategic mindset to unlock growth and deliver measurable ROI. 

The Corporate Journey: Driving Change on a Global Stage 

My corporate journey started in Vancouver, overseeing marketing for British Columbia and later Canadian, Michigan and Upstate New York operations for Robert Half. After moving to the UK in 2010, I increasingly got exposure to the global operations, including sitting on the International Steering Committee, representing 3,000 employees, 19 countries, 8 languages, and a $1bn USD turnover.

It was here that I was blessed with the most incredible team and mentors to drive transformative initiatives that reshaped the role of marketing in recruitment. 

• Global Impact: Aligned marketing to sales and operational goals, working with country leadership to devise KPI-driven and ROI-bound marketing programmes  

• Data-Driven Leadership: Championed the use of analytics for strategic decision-making, ensuring every marketing initiative delivered tangible outcomes. 

• Digital Trailblazer: Embraced the digital revolution early, taking inspiration from the Expedias, Hotwires and Salesforces to bring a digital-first, ‘e-commerce’ inspired approach to recruitment marketing 

• Collaborative Leadership: I worked with regional operational leadership and marketing teams to devise a localised approach that still aligned to the corporate strategy and goals.   

Despite a very rich career and peer group, I found myself surviving more than thriving.

A pivotal moment—triggered by a holiday, a transformative book aptly titled Thrive, and a phenomenal support network—sparked my decision to create a business that empowers others to thrive.

Thrive: Recruitment Marketing for Striving Businesses 

At Thrive, we’re passionate about transforming employers, recruitment businesses and industry players into standout brands that attract top talent and unlock sustainable growth. Our tailored recruitment marketing solutions empower ambitious leaders to scale effectively, leveraging data, technology, and authentic storytelling. 

Here’s how we help you thrive: 

• Build brands with impact: Position your organisation as the go-to partner for top talent and ambitious businesses 

• Implement marketing automation: Scale operations without sacrificing the human touch. 

• Master employer branding: Attract and retain top-tier talent by competitively positioning your value proposition. 

• Integrate powerful tools: Seamlessly align CRM and recruitment technology to drive efficiency and results. 

• Leverage insights: Make informed, strategic decisions with data-driven marketing strategies. 

• Create growth and value: Build a business with substance, for today’s opportunity and tomorrow’s gain.  

Key Accomplishments & Industry Influence 

• Industry Thought Leadership: Regularly featured at industry events like Recruitment Agency Expo, HyperGrowth Marketing, podcasts and business conferences  

• Proven Advisors: From supporting businesses transition into new business models to preparing companies for investment and exit, we’re your committed, strategic partner. 

• Transformation Champions: Recognised for aligning marketing with business goals to deliver transformative growth for businesses in the short and long term. 

Why Thrive?

• Human-first, tech-enabled strategies: We combine cutting-edge tools with a personal approach to elevate recruitment marketing. 

• Agility and expertise tailored for recruitment: We know the industry inside and out, whether you’re an ambitious recruitment agency, or an employer scaling their talent and team. 

• ROI-driven results: Marketing is about measurable business impact. Every campaign we design aligns with your business objectives. 

With over 20 years of recruitment marketing expertise, I’ve honed strategies that turn global insights into scalable, actionable results for businesses of all sizes and geographies. Our passion at Thrive lies in helping businesses not just survive, but thrive, in an always-on economy.