Building a Transcultural Recruitment Brand Across Five Markets

Building a Transcultural Recruitment Brand Across Five Markets

From bold branding to a high-performing website, how Thrive empowered a creative recruitment agency to thrive across diverse global markets.

The Challenge:

A recruitment agency specialising in creative and marketing roles sought to establish a bold new brand. With operations in Dubai, Riyadh, Singapore, Hong Kong, and Colombo, they needed a brand and offering that resonated across multiple cultures and demographics. The challenge was transcultural branding and marketing to create a striking identity that stood out and captured the attention of a diverse audience. 

Operating in these markets without an existing unified brand, they urgently required a website with a new domain to begin trading immediately while accommodating their long-term vision. 

The Solution:

Transcultural Branding for Recruitment

Our graphic design team worked closely with the client to bring their creative vision to life, crafting a full brand suite that included: 

  • A unique colour palette, design elements, and imagery reflecting the cultural nuances of each market while maintaining a cohesive global identity.
  • Comprehensive brand guidelines ensuring consistency across all markets, with tailored adaptations for regional cultural relevance.
  • A suite of branded visuals, including dynamic video content, designed to resonate with diverse audiences and reinforce the brand’s transcultural appeal.

Website Go-to-Market Service:

To support their immediate operational needs, we developed their website through our specialised website go-to-market service: 

  • Strategic sitemap creation and user journey mapping tailored for cross-cultural and multi-market audiences. 
  • SEO (Search Engine Optimisation) and CRO (Conversion Rate Optimisation) implementation for performance-driven results, with a focus on localised search trends. 
  • Comprehensive content creation, copywriting, and visual elements that incorporated transcultural branding to align with diverse audience expectations. 
  • Project management and coordination to achieve a seamless go-live while maintaining the brand’s distinct identity across all regions. 

Collaboration with SourceFlow:

We partnered with SourceFlow for technical development, leveraging their recruitment-specialised expertise. Having collaborated on over 10 websites, this partnership ensured efficiency and an elevated user experience. The result was a site that aligned perfectly with the brand’s transcultural vision.

 

Social Media Management:

To enhance visibility, we managed the client’s branded social media accounts, ensuring the new brand was consistently and powerfully represented. Our strategy emphasised driving traffic to the website to convert leads into clients or candidates.

The Outcome:

The website and branding have received widespread acclaim, particularly in the UAE, establishing the agency as a leader in creative and marketing recruitment. Key performance metrics include: 

  • 6,000+ monthly visitors within the first year. 
  • Nearly 5,000 CV submissions in the same period. 
  • A conversion rate surpassing industry benchmarks. 
  • 23% growth in CV submissions via SEO within the first year, driven by strong foundational efforts. 
  • Traffic from social media performed above industry standards, achieving exceptional candidate conversions by integrating the website into a holistic marketing strategy. 

Explore our branding and website go-to-market services to see how we can transform your recruitment agency’s online presence into a competitive advantage. 

Let us help you build a brand that not only thrives but stands out in the global recruitment landscape. 

The site is now one of the best-performing assets in SourceFlow’s portfolio, serving as a benchmark for future projects and a gateway to new opportunities in the UAE market.

Craig Howard, Head of Sales, SourceFlow

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