Amplifying Visibility by 3233.33% With LinkedIn Personal Branding Strategy

The Challenge:

Boston Hale sought to amplify its team’s LinkedIn presence and build stronger personal brands to engage more effectively with clients and candidates. Although they were active on LinkedIn, their reach was limited, and impressions were low. Boston Hale turned to Thrive to better understand how they could leverage personal branding, create impactful content, and increase engagement on LinkedIn.  

 

The Solution: 

Thrive delivered a tailored LinkedIn strategy for personal branding course to help the agency establish clear, resonant LinkedIn profiles and content strategies.

The course included: 

– Defining Their Message: Ensuring each team member’s brand voice was authentic, demonstrating their industry knowledge and what they wanted to be known for, and appealing to their target audience. 

– Crafting Compelling Content: Providing content strategies to engage clients and candidates, with an emphasis on format, consistency and relevance as well as tips and tricks for creating high quality content at scale.  

–  Understanding the Algorithm: Insights on how LinkedIn prioritises and promotes content, instilling best practices that allows content gain visibility with the right audiences. 

– Boosting Social Selling Index (SSI) Scores: Offering actionable steps to improve each team member’s LinkedIn SSI score, enhancing their visibility and credibility in the market. 

The Outcome

The team’s commitment was key to these results. To stay motivated and drive accountability, they created league tables tracking individual progress, fostering a friendly competition that encouraged each member to stay active and engaged. They also introduced visible content calendars shared across the business, keeping everyone aligned on weekly posting goals and messaging consistency. This transparency empowered the entire team to support one another and maintain momentum, ensuring their personal branding efforts had a lasting impact.

Surge in Impressions: Impressions surged by an incredible 3,233.33%, from 3,000 to over 100,000 in just one quarter. 

High-Impact Content: The agency’s top-performing LinkedIn post reached 11,000 impressions, setting a new benchmark for engagement. 

SSI Score Increase: Across their seven team members, the agency saw a cumulative boost of 95 in their LinkedIn SSI scores, reinforcing their expertise and brand presence. 

Thrive’s personal branding course equipped the agency with practical, easy-to-apply strategies, driving substantial growth in visibility and engagement. With clear techniques to maintain their momentum, the team has built a solid foundation for increased digital influence, and their enhanced LinkedIn presence continues to open new business and networking opportunities.