2,000 Leads and ~200 Candidate Conversations from Marketing Automation

2,000 Leads and ~200 Candidate Conversations from Marketing Automation

When a healthcare recruiter needed up-to-date candidate contact information from a cold database, they turned to Thrive to create an email marketing strategy that yielded results.

The Challenge:

This healthcare recruitment agency was struggling to be heard above the noise of other healthcare agencies vying for their nursing candidate’s attention. Their candidate database hadn’t been contacted regularly and much of their data was old or incorrect. With the current demand for nursing staff rising and rising, they needed to supply their client network of leading trusts and private facilities with qualified agency nursing staff quickly and efficiently.

Thrive provided an automated marketing strategy designed to keep their nursing contacts warm, engaged with their brand and ready to use their services for their next nursing engagement, and the next… and the next!

The Solution:

Thrive delivered an email marketing strategy that built on brand awareness, reputation-enhancement, lead generation, and enabled contact update conversions that fed straight into their CRM for instant updates.

Through a 7-stage automation campaign, Thrive nurtured their nursing candidates through the sales funnel. Taking them on a journey through value-add content, resources and services to build engagement, trust and opportunities. The campaign was supported by a data capture form built directly in their automation platform and SEO-optimised blog content.

The Outcome:

By effectively communicating their USPs and value proposition to nurses in this targeted way, the business saw a significant number of direct candidate details updates and warm leads to drive increased placements with leading UK healthcare providers.

Thrive continues to partner with the business to provide ongoing nursing nurture activities including marketing automation, SEO, and content.

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